360 Worldwide Entertainment sets U.S. arena tour for immersive ASTEFELES Arrival Show

By AI, Created 5:25 PM UTC, May 18, 2026, /AGP/ – 360 Worldwide Entertainment has announced ASTEFELES Arrival Show, an arena-scale virtual reality spectacle that will tour six U.S. cities before planned expansion abroad. The production mixes live actors, CGI, animatronics, holograms and music inside arenas, with tickets expected to go on sale soon.

Why it matters: - 360 Worldwide Entertainment is betting that arena-sized immersive entertainment can pull in mass audiences with a format that blends live performance, virtual reality and theatrical design. - The show is positioned as a launchpad for a larger global rollout and for a related Las Vegas music festival project. - The production is designed to work across languages and markets, which could widen its appeal beyond traditional concert and stage-show audiences.

What happened: - 360 Worldwide Entertainment announced ASTEFELES ARRIVAL SHOW, an immersive live virtual reality spectacle built for major U.S. arenas. - The U.S. tour is slated for New York, Miami, Chicago, Houston, Los Angeles and Las Vegas. - Each city stop is planned for two days. - Capacity is limited to 30,000 attendees per market. - The production is described as a journey through five multiverses before the Big Bang.

The details: - The show combines original music, theatrical spectacle, sensorial immersion, augmented reality, CGI, animatronics, holographic characters, surround sound, live actors and SILVER technology. - 360 Worldwide Entertainment says the experience will transform arenas into a spaceship-like setting for an intergalactic narrative. - The production has been in development for eight years. - ASTEFELES ARRIVAL SHOW was created by Lucas Pina and Lucas Pina III. - Lucas Pina is the founder of 360WE, a Billboard music industry executive and the creator of more than 23 brands. - The central character is Astefeles, an androgynous “Regulator” figure that is meant to transcend time and space. - The show is intended to place audiences inside the story rather than leave them as passive viewers. - The experience is built around music, sound design, color, movement, technology and emotional storytelling. - The production is designed without linguistic boundaries and uses music, emotion, movement and sensory design as its main communication tools. - The arena show is planned to feature live actors, holograms, CGI-created characters and animatronics across the venue environment. - The creative team says the experience is meant to disconnect audiences from daily routine and prompt reflection on Earth. - 360 Worldwide Entertainment says the show is meant to be a “before and after” moment in live entertainment.

Between the lines: - The project is aiming at the premium end of the live-events market, where scale, technology and spectacle are used to justify event-style urgency. - The multilingual design choice suggests the production is targeting international expansion from the start. - The team list signals a high-budget, cross-discipline build that borrows talent from film, theme parks, visual effects and concert production. - The marketing language leans heavily into mythmaking and futurism, which suggests the company wants ASTEFELES to function as both a show and a brand platform.

What’s next: - Tickets for ASTEFELES ARRIVAL SHOW are expected to go on sale soon. - 360 Worldwide Entertainment plans to expand the production after the U.S. run into Asia, South America, Europe, Dubai and India. - Future target markets named by the company include China, Japan, South Korea and major European countries such as France, Spain, Italy, Germany and the United Kingdom, as well as southeast Asia. - The show will serve as the preamble to Mega Extraterrestrial Fest 5 Multiverse in Las Vegas. - MEF5 will feature “The Sounds of the Multiverse,” a catalog of more than 1,000 songs and 25 exclusive DJs alongside guest Earthling artists. - The music from that project is planned for release on all platforms through Warner Music Group’s global network. - More information is available at the company’s website. - Previous Billboard coverage linked to the project is available here and here.