Pietential plans invite-only veteran wellbeing session in July

Pietential will host a July 16 working session for veteran-serving organizations, funders, veterans and advocates focused on measuring whether support programs are improving veterans’ lives. The event aims to shift impact reporting beyond attendance counts and toward measurable changes in wellbeing.

Why it matters: - Veteran-serving organizations are under pressure to show more than participation numbers. - The session is designed to help leaders measure whether programs are changing veterans’ wellbeing in practical ways. - The discussion could give funders and boards clearer evidence of program impact.

What happened: - Pietential announced an invite-only working session called "Quantifying Veteran Wellbeing." - The live 60-minute session is scheduled for Thursday, July 16, 2026, at 12:00 PM ET. - The event is aimed at veteran service organizations, funders, program leaders, community partners, veterans and advocates. - Registration information is available at the event page.

The details: - John Starling, a U.S. Air Force veteran and Pietential founder and CEO, will host the session. - Starling spent more than 20 years advising companies, nonprofits and leadership teams on strategy, growth and organizational performance. - Starling founded Pietential five years ago to give individuals and organizations a data-driven way to understand human wellbeing over time. - Dr. Steven Crane, a United States Marine Corps veteran and founder and CEO of Veteran Roadmap, will also participate. - Veteran Roadmap helps veterans and their families navigate practical, financial, personal and community challenges after service. - Crane built his work after experiencing homelessness during his own transition from the Marine Corps. - Veteran Roadmap has supported thousands of veterans in accessing resources, maximizing earned benefits, strengthening financial stability and building independence. - The session will focus on whether veteran-serving organizations can objectively prove their programs are improving veteran wellbeing. - Participants will discuss change in belonging, self-esteem, safety, stability, purpose and overall wellbeing. - The session will also examine whether programs are tracking change over time instead of only reporting participation.

Between the lines: - The event reflects a broader shift in the nonprofit and veteran-services space toward outcome-based measurement. - Pietential is positioning wellbeing data as a more credible way to answer questions that attendance counts cannot answer. - The format suggests the target audience wants practical language and tools for funder and board conversations, not a lecture.

What's next: - The working session will explore gaps in impact measurement and offer a framework for tracking wellbeing at the individual, cohort and population level over time. - The discussion will also cover how leaders can identify which veterans need support most and which groups are improving, declining or being left behind. - Organizers expect the session to help leaders strengthen confidence with funders, boards and community partners.

The bottom line: - Pietential is betting veteran organizations want a better way to prove results, and that wellbeing metrics can fill the gap between activity and real-world impact.